Betty products are specially formulated to prevent any irritations and have natural ingredients like Elder Flower, Cherry Bark, Chamomile, Comfrey, Rosemary and Aloe.

Betty products are not tested on animals.

Betty products do not contain Ammonia or Parabens. (BLACK/BROWN/AUBURN colors contain the lowest % of PPD than other dyes currently on the market).

Betty products have 1-2+ applications in each kit. (depending on how much betty you have)

Betty products can lighten even the darkest hair with their special no-drip formula.