AMERICAN CREW continues to lead the way in the men's grooming business. With a passionate commitment to men's grooming, their purpose is to bring men into salons, provide them with a great new experience and show them new ways of incorporating style into their everyday lives. Many neighborhood barbers disappeared during the '80s and '90s and were replaced with salons catering primarily to women. But times have changed, and men are back...

American Crew recognizes the growing number of men that are concerned with their appearance and who wnt to look their very best. This trend of image-conscious men spans all ages and backgrounds.
An unfaltering commitment to understand and service men's grooming needs has always been a core objective of American Crew. To partner with the professional salon industry -- to help grow the men's business-- to establish themselves as the standard in marketing and merchandising to men-- to lead in men's fashion and grooming -- to brin unparalleled technical information to the professional salon community -- to continue to research and develp the highest quality grooming products for men. These are the components of American Crew.

American Crew offers the Classic, Citrus Mint, Shave, SPORT, Classic Gray, Thickening, Liquid Line, and Revitalize lines.