At Lanza, formula is not merely a mixture, it is a solution. This is why Lanza has created a special solution for every hair type with a complete collection of ''Formulas'' to help every kind of hair look its best. Lanza's product formulas combine time-honored natural ingredients including botanical extracts, keratin amino acids and moisturizers with the most advanced scientific research, such as Lanza's exclusive Keratin Bond System®, one of the world¹s most innovative and sought after hair repair ingredients.

The Keratin Bond System was developed by Lanza's chief chemist and founder Robert De Lanza over fifteen years ago. The ''miracle'' cure, as it's been called, combines select herbs and protein through a unique hydrolization process. The result is an extraordinary protein delivery system that in a short time makes the hair look and feel stronger, softer and remarkably healthy. Lanza's innovative research labs continue their commitment to provide real people with real solutions by offering new products and services specifically targeted to the clients' hair type and the style they would like to achieve. This philosophy has branded Lanza - The Company of Solutions.