Swim & Sun Daily Chelating Shampoo

First chelating shampoo gentle enough for daily & year-round use.
Natural rice chelator attaches itself to minerals, metals and toxins rendering them harmless.
Sulfate and EDTA free.
A rice-derived chelator is more gentle & effective at removing unwanted metals & minerals than synthetic EDTA.
HAIR PROTECTION FACTOR (HPF) 30
Formulated to guard against all 30 factors that cause dry, brittle hair.
Purifies hair from pool and chlorinated household water.
Removes metals and excessive mineral buildup caused by well and hard water.
Eliminates ''Swimmer's green” hair as well as ''Well water orange'' hair.
L’ANZA’s exclusive KB2 healing action helps haircolor remain truer, longer.

Apply to damp hair and lather thoroughly. After 2 minutes, rinse out completely and follow with Daily Hydrating Conditioner.